The world of Internet marketing can seem mysterious at best and downright frightening at worst. Web sites need sustainable traffic, but how exactly can one route attention to one site out of the billions? One answer is backlinks. The value of backlinking as a marketing tool simply cannot be ignored.
You may be wondering exactly what the value of backlinking is for your site. In essence, backlinks are references to your website sitting on someone else’s website purchase links. The value of this backlinking lies in the fact that search engines use the number – and quality – of backlinks to your site to effectively rank your website’s importance.
But that’s not the end of the story. The true value of backlinking comes when search engines determine that, due in large part to the backlinks associated with your site, your web site address merits a good placement in their search engine – often near the very top of that search engine’s results – all because of these same backlinks.
Anyone who has ever used a search engine knows that if eighty-two million sites match the search, it is quite likely that the one(s) chosen will be listed in the first page or two. This makes sense, since most users assume that the top results are better sources of information and/or products. Therefore, the greatest value of backlinking is that you will be establishing your site as highly important, and even as a leader, if not an authority.
As backlinks are created – again all pointing to you – it is wise to keep an eye on the type and quality of these links. Therefore, monitoring can be of great use to the website owner in determining who is linking to them. Quality backlinking, in a natural style, works best when creating your website as an authority site.
The best way to look at backlinking is often from the reverse. For example, if a site that sees very little traffic, and is usually dismissed by the major search engines, is connected to your site, it will not help you at all. However, the value of backlinking to well-established and highly authoritative sites is immeasurable; they will have a much better effect on your return in search engines.
To the online marketer, the value of backlinking cannot be dismissed. Establishment of high quality backlinks is an integral part of internet marketing success. This simple measure can increase web site traffic significantly, which is the single most crucial element necessary for success on the web.