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Businesses opting for outsourcing their SEO requirements need to be doubly sure that they are making the right choice in hiring a particular SEO agency. A number of queries need to be resolved in this regard, and some of the most important issues to be addressed are explained below.

Key considerations when appointing an SEO agency | Wordtracker Blog

1. The minimum term of the contract – You need to be aware of how long your contractual relationship with the company is likely to last. On an average, most SEO firms have a minimum initial period six months, after which the contract can be renewed or terminated, based on the client’s satisfaction or otherwise.

2. The kind of link building used by the SEO Agency – It is vital to be aware of the strategies and the techniques that a potential company employs. Make sure that you gain a thorough understanding of the quality of the links that the SEO agency builds, and the methods they employ to do so. This will help you in deciding whether or not to choose a particular company seo agency.

3. The pages that will be the target of the keywords – Any SEO agency worth its salt will be aware of the fact stuffing too many keywords in one page, such as the home page; will not be advantageous to the business. On the contrary, the right way to go about it is to target different keywords for different pages, based on the content.

4. The rate of campaign maintenance – Search engine algorithms change pretty often. This means that an SEO agency has to be constantly aware of the latest requirements, in order to keep pace with the times. Content and design, as well as link building, needs to be maintained and modified according to changing requirements.

5. The track record of the SEO agency – It is a good thing to know how well the company fares in the SEO services market. You could ask a potential service provider to offer you proof of their customers’ satisfaction, or of their actual results, by requesting for a live page of search engine rankings.

6. The information required by the SEO Agency – It is important for the company to understand the business of their clients so that they can craft their services accordingly. The best agencies actually take the time to get to know the ins and outs of the operations of their clients, so that the results can be accurate and positive.

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