Think of Your Promotion Time and Budget
Most one or two-book authors don’t have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. When I followed this advice and not much happened, I turned to the net. Always ask yourself “Is this time, money and effort bringing me the sales I want?”
Aren’t sales what we should count? Before the sales roll in however, you need to create a foundation–“a marketing plan”–of what you want to promote, what money you want to make from it monthly, how much time you are willing to give it, and how you will get the word out to your target audience. This takes a little time, but is worth it. Just remember the plan brings you no sales. It’s the action you take that does.
If other marketing and promotion campaigns have brought few book sales, have left your wallet thinner, wasted your valuable time, or left you with a garage full of unsold masterpieces, you may now be ready to set up your book’s virtual marketing machine–the Internet.
Online Marketing Method #1 Writing and Submitting Articles to Top Web Sites and Spam-Free Ezines
Online marketing can produce 7 times your book profits in just 5 months
Now that you see the limitations of traditional book marketing, you may be ready to increase your book sales 7 fold by submitting how-to articles to online ezines where thousands of subscribers who want your specific topic of information a day will see your message and visit your book-selling site.
Rather than a shot gun approach slot, I suggest this favorite and highly successful Online marketing technique. This approach increased my own second Web site sales more than 7 times in 5 months, from $75 in August to $2265 in December. In 2002, the sales soared to $3000 a month. Today my sales are over $4500 a month, are consistent and Google has made my site #1 for 4 years with “bookcoaching.” That number also lists my URL on 21,000 other sites that increase by 1000 each week with a link to mine for services and eBooks.
Whether you have a Web site or not, you can apply your writing ability to produce short information-packed articles to submit to hundreds of Online ezines, whose readership of thousands, even hundreds of thousands, will read some of your articles you submit. These online small business people want to know more about your subject, whether it be how to raise parrots, or how to write a book, or how to write a Web site with marketing pizzazz.
Since you will include your signature box at the end of each article with your book title, your email address, free offer, and benefit statement, people can get in touch with you and possibly become buyers. After reading seven or so articles readers will know you as the savvy expert and will be more likely to buy.